Logo_Commentary

·         Has been implemented on the bonnets of all vehicles from 1957 onwards.

·         In 1952 the chief designer Komanda was commissioned to sketch “a Porsche coat of arms” that was to be used as a logo.

 

·         Founded by Phil Knight in the 60’s but at the time he called it “Blue Ribbon Sports.”

·         Drawing from Greek mythology, Phil Knight named his company Nike, after the Greek goddess of victory

 

·         Heinrich Nestle moved to Switzerland, where he started his own pharmacy and changed his name Henri Nestle because the official language of Geneva was French.

·         The bird family in the logo dates back to the Nestle family coat of arms and symbolizes the meaning of the name Nestle “small nest.”

 

·         The horse honors an Italian flying ace named Francesco Baracca, who died in World War I.

·         Also represents the belief that a horse on the top of the car will always guide its driver to victory.